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Time to think like a publisher

Editor
relevantandvalued.typepad.com

Some current questions for publishers and marketers are discussed in this post. One question being how to protect revenue streams in a world where content is striving to be free and the very act of publishing has become a democratized activity. Another question is how to embrace the new market (emedia, ebooks, etc) and create a model of success. In a world where publishers are seeing these successes, the author states that content marketers should take heed things such as crowdsourcing, promotional flair and the power of Google. Includes other suggestions with the summation that content markets can benefit from this forward thinking.

Submitted By: Editor 12 months ago.
Category: Content Marketing 101
Tags: media, publishing, print magazines, Google, content providers, marketers, internet, emedia, ebooks, traditional publishing, pulishing industry, books, newspapers, print media,
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