rewearathon.com

This is Tide Laundry Detergent's microsite to reach out primarily to generation y (fraternity boys and girls). The goal is to be a swasher, and put off laundry as long as possible, wearing the same thing over and over and still look good! You can link to other swashers, post photos, enter their sweepstakes and more. You can of course learn what Swash is all about and even purchase it online or find the nearest store. You can even learn how the new Swash product line, which removes stains and odors, saves on water! Very fun, user friendly, easy to navigate site.

Submitted By:	Editor 1 year ago.
Category:	Consumer Case Studies
Tags:	ad buying & planning, branding, campaigns & creatives of note, alternative marketing, advertainment, gen Y, promotions, nonsense & parodies, cross media, consumer packaged goods, ad targeting
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