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This is particularly relevant in the medium- to long-term gestation times encountered in the typical B2B complex sale. A complex sale can be defined as where there are multiple influences in the decision-making process; often involving high value products or services with a typical gestation period of 6 – 18 months, for example, an IT system purchase.

Submitted By:	CarmelWhite 6 months ago.
Category:	Business-to-Business
Tags:	ROI, b2b, Webinar, Sales Leads, Blogs, Case Studies
Viewed:	262 times
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