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Marketing dollars spent in trying to reach influentials in the hope of getting word of mouth or other viral effects may in fact be wasted dollars...
| Submitted By: | fgossieaux 4 months ago. |
| Category: | Research |
| Tags: | wom, influencers, word of mouth, viral marketing |
| Viewed: | 167 times |
| Emailed: | 0 times |
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