briansolis.com

Part two in a three-part series of the socialization of personal brands and how to strategically increase your brand equity. The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio.

Submitted By:	blogfeeder 3 months ago.
Category:	Social Media
Tags:	brian solis, brand, branding, marketing, communications, personal, identity, social media, social economy, economy, capital, reputation
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