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Bryan Person interview with David Alston, VP Marketing for Radian6 who shares his insights around the importance of content marketing. David has a broad professional and personal interest in social media and the role that content marketing plays in lubricating our social/digital interactions. Comments in the seven minute video interview include how creating good content helps you develop a relationship with your customer. Then, how to track that and then be there when they are ready to be a customer.
| Submitted By: | Editor 7 months ago. |
| Category: | Content Marketing 101 |
| Tags: | content marketing, storytelling, marketing profs, video, interview, |
| Viewed: | 342 times |
| Emailed: | 0 times |
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