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The Importance of Content Marketing and Social Media Mix

Editor
servantofchaos.com

Bryan Person interview with David Alston, VP Marketing for Radian6 who shares his insights around the importance of content marketing. David has a broad professional and personal interest in social media and the role that content marketing plays in lubricating our social/digital interactions. Comments in the seven minute video interview include how creating good content helps you develop a relationship with your customer. Then, how to track that and then be there when they are ready to be a customer.

Submitted By: Editor 7 months ago.
Category: Content Marketing 101
Tags: content marketing, storytelling, marketing profs, video, interview,
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