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Junta42 Home » For Publishers

Study Shows Critical Link Between Video Quality and Audience Retention, Revenue Opportunities

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press-releases.techwhack.com

Study from Akamai conducted by JupiterResearch. "According to the study, the consequences for a Website where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues. As content owners and publishers invest seriously in broadband video as a means to increase advertising revenues, develop new revenue streams or create emotional connections with their brands (from short form clips to longer form, ‘high-definition’ video), having a technology partner that can provide stability, reliability and a consistently high quality end-user experience is critical to the success of those initiatives."

Submitted By:	juntajoe 11 months ago.
Category:	For Publishers
Tags:	online video, publishers, online publishers
Viewed:	205 times
Emailed:	0 times

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