stellaartois.com

Here is one way to get the history of beer making from 1366. Stella Artois has this website where you can view a (very funny) film in which you also learn a little about barley and hops. The film stops at opportune moments and asks viewers whether they want to continue watching the film or visit other sections of the Web site that coincide with said moments. Other sections of the site include: Le Courage (looking at the role of a master brewer 600 years ago); L'Origine (company history); La Publicite (previous ads), L'Etranger (where users can test their pouring skills... not easy) and Le Defi (an awesome game where players must break through a trap that holds the ultimate reward: a glass of Stella Artois).

Submitted By:	Editor 6 months ago.
Category:	Consumer Case Studies
Tags:	Stella Artois, beer, making, microsite, website, consumer interactive,
Viewed:	2003 times
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