Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Content Marketing Resources

Joe Pulizzi’s Blog

Junta42 Releases New Top Blogs List - TopRank Blog Sneaks By Copyblogger

Custom Publishing Council Celebrates 2008 Pearl Award Winners

Purpose-Based Marketing, Jim Stengel and Content Marketing

Creating Relevant Content Is About One Thing

Upcoming Events to Learn More about Content Marketing (Marketers, Journalists, Publishers included)

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	Content Marketing for Real Estate Professionals
2.	The Matrix Guide to Content Marketing
3.	Reputation Monitoring and Reputation Management
4.	10 Public Relations Trends That Will Change The Industry Forever
5.	Discover the Power of Storytelling
6.	Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"

Junta42 Home » Consumer Case Studies

SharkBait II Filet-O-Fish Game Microsite from McDonald's

Hitch!
2

filetofish.com

McDonald's launched Sharkbait II, a follow-up game to Sharkbait, promoting the Filet-O-Fish sandwich. The goal is to keep a group of hungry sharks away from your filet-o-fish, and updates come in the form of creating your own shark (with many, many options) and baiting sharks in one of 12 geographical areas including the Lone Star Lagoon, the Show Me Strait, Crawfish Cove and Yellow Brick Bay. Each location has its own set of high-scorers and this time around there's an animated treasure map guiding gamers through sharky waters.

Submitted By:	Editor 6 months ago.
Category:	Consumer Case Studies
Tags:	McDonalds, microsite, filet of fish, shark, game, free,
Viewed:	110 times
Emailed:	0 times

Email Article | Invite a Friend to Junta42

If you liked this, please share it at your favorite sites: These icons link to social bookmarking sites where readers can share and discover new web pages.