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Junta42 Home » Branded Content/Entertainment

San Francisco Music Fest to Fuel CrowdFire Experiment

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1

adage.com

This is a terrific example of how Microsoft and Intel will engage with consumers this weekend through a brilliant sponsorship activation effort made possible with experiential (live) content marketing. By creating large amounts of interesting, user-generated content, and in near real time, the sponsors are reaching both music fans on- and off-site through a number of channels.

Submitted By:	GlennSabin 10 months ago.
Category:	Branded Content/Entertainment
Tags:	Microsoft, Intel, mobile marketing, branded entertainment, mobile content, music, sponsorship activation
Viewed:	203 times
Emailed:	0 times

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