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Junta42 Home » Consumer Case Studies

Rising Tide from P&G: Moving Soap Opera to the Internet

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contentmarketingtoday.com

It may be that soap operas represent the earliest form of content marketing. If Procter & Gamble has its way, online soap operas may become the newest form of content marketing. Take a look at what P&G is attempting in its effort to hang on to the young people who are abandoning TV for the Internet.

Submitted By:	newtbarrett 10 months ago.
Category:	Consumer Case Studies
Tags:	consumer marketing, video, emarketing, industry trends, news
Viewed:	168 times
Emailed:	0 times

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