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Junta42 Home » Consumer Case Studies

Pfizer Australia - Outsmart Cigarettes Microsite

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outsmartcigarettes.com.au

Pfizer offers a website with information on nicotine addiction and questions to ask their doctors. This is a follow up to their TV and outdoor campaign called "Yes Master," making the inner voice of nicotine addiction an actual entity. The voice is on the website and asks why you are quitting and directs you to some choices for making it work this time.

Submitted By:	kozelka 4 months ago.
Category:	Consumer Case Studies
Tags:	Pfizer, Austrailia, cigarette, smoking, website, quitting,
Viewed:	692 times
Emailed:	0 times

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