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Navigating the Seven C's of Association Publishing

juntajoe
associationpublisher.pentoncustommedia.com

Association publishing guru Peter Banks discusses the seven C's of today's fast-paced association publishing environment: Content creation by users, connectedness, continuous updating, customization, criticism, cross-media delivery, and competition.

Submitted By: juntajoe 1 year ago.
Category: Association Case Studies
Tags: association publishing, integrated content marketing, emarketing, Peter Banks
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