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Junta42 Home » Consumer Case Studies

More Marketers Want to Get to Know You

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adage.com

Brands are ramping up their customer-relationship-management efforts (long valued by marketers for its measurability), aiming to grab some of consumers discretionary money by building one-to-one relationships with consumers. Examples include Procter and Gamble and JCPenney.

Submitted By:	Editor 3 months ago.
Category:	Consumer Case Studies
Tags:	CRM, marketing, economy, brand,
Viewed:	234 times
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