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Microsites for Responsive Marketing

ardath
marketinginteractions.typepad.com

You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in this process - a political minefield that holds up your initiative. Microsites that can be managed by line of business staff can be the answer to your need for responsive marketing. Delivering content in a way that promotes your company's thought leadership - structured around your expertise story - can give you an edge in nurturing your actively interested leads.

Submitted By: ardath 7 months ago.
Category: Integrated Content Marketing
Tags: Ardath Albee, Marketing Interactions, Marketing Microsites
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