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Junta42 Home » Print Magazines

Meredith creates P&G Custom magazine

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custompubnews.blogspot.com

These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's custom magazine that is distributed with Better Homes and Gardens, Family Circle, Ladies Home Journal, and Parents magazine. The content focuses on useful time saving tips for busy homeowners and parents highlighting new products from P & G. The company is also doing a companion program on Parents.com along with other projects making them a full marketing service provider as opposed to just a custom publisher.

Submitted By:	Editor 10 months ago.
Category:	Print Magazines
Tags:	Meredith, Proctor & Gamble, custom publishing, custom magazine, integrated marketing, database marketing
Viewed:	385 times
Emailed:	0 times

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