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Junta42 Home » ROI-Measurement

Measuring the Return on Engagement

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passion2publish.com

This post from Bud Caddell on passion2publish.com includes a 16 slide presentation given to his company as they do talks each Monday in an effort to continually review the basics of what they do and to be sure they are educating internally. This presentation is on metrics and how, as a company, they can be more agile to respond to user needs. This article also includes some information to help summarize. Points include such things as the most important metrics are always driven by the business objectives of the account and how can we better utilize ROI to make the case for an online publication.

Submitted By:	Editor 11 months ago.
Category:	ROI-Measurement
Tags:	analytics, engagement, measuring engagement, metrics, social media
Viewed:	330 times
Emailed:	0 times

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