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It’s Not Your Brand

HSquared
my-creativeteam.com

Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own it. You never have. And in today’s web 2.0, social media, free-content world, you never will.

Submitted By: HSquared 8 months ago.
Category: Social Content Marketing
Tags: Online, Consumer Behavior, Buzz, Media, Branding, Marketing, Social Media, Advertising
Viewed: 399 times
Emailed: 0 times


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by keulenae 8 months ago.
One of the beautiful paradoxes in marketing. Indeed you cannot own a brand, some have been known to sell itt.

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