Most B2B companies have piles of content about their products and how great their company is, but how many of you have content designed around Triggering Events that impact your prospective customers?

You may be running a terrific nurturing campaign where you've been measuring good response and noted an increase in momentum. Life looks good, right? Then it suddenly stalls. This doesn't necessarily mean your prospects and customers have lost interest, but it may very well indicate a priority shift that influences which business objective has their primary attention. Instead of letting them go, re-engage them by using trigger content.

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