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Junta42 Home » Branded Content/Entertainment

How Nike's Social Network Sells to Runners - BusinessWeek

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businessweek.com

The Nike+ site is drawing thousands of runners, and its success may hold lessons for brand building on the web. Read this article to see why some think they have succeeded and why others think they haven't even begun to hit the potential market.

Submitted By:	kozelka 2 months ago.
Category:	Branded Content/Entertainment
Tags:	Nike, Nike plus, website, online, social network,
Viewed:	102 times
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