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Junta42 Home » Social Media

Half of 'social media campaigns' will flop

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news.cnet.com

Predictions that more than half of the Fortune 500 social-networking initiative for marketing or customer relations purposes will fail. Businesses have to be sure that they have a mutual purpose, meaning a way to serve both the company putting out the campaign and the audience interacting with it.

Submitted By:	Editor 1 month ago.
Category:	Social Media
Tags:	social media, advertising, marketing, customer relations, market research, Gartner
Viewed:	142 times
Emailed:	0 times

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