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H&M Publishes Hip Fashion Custom Magazine

juntajoe
coverlines.blogspot.com

Swedish fashion/retail giant H&M is using the power of custom publishing to promote their clothing and lifestyle to a broader audience. This article discusses the rationale behind the custom publishing print effort, and what H&M has put into the first few issues to generate interest.

Submitted By: juntajoe 1 year ago.
Category: Consumer Case Studies
Tags: custom print magazine, H&M, sweden, custom publishing
Viewed: 348 times
Emailed: 1 times


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