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Swedish fashion/retail giant H&M is using the power of custom publishing to promote their clothing and lifestyle to a broader audience. This article discusses the rationale behind the custom publishing print effort, and what H&M has put into the first few issues to generate interest.
| Submitted By: | juntajoe 1 year ago. |
| Category: | Consumer Case Studies |
| Tags: | custom print magazine, H&M, sweden, custom publishing |
| Viewed: | 348 times |
| Emailed: | 1 times |
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