Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Find your perfect content provider in 5 minutes

Content Marketing Resources

Joe Pulizzi’s Blog

Seven Content Strategies to Build Trust with Today's Savvy Consumers - A Complimentary eBook

Telling Your Story and Southwest Airlines

Junta42 Releases New Top Blogs List - TopRank Blog Sneaks By Copyblogger

Custom Publishing Council Celebrates 2008 Pearl Award Winners

Purpose-Based Marketing, Jim Stengel and Content Marketing

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	The Matrix Guide to Content Marketing
2.	Content Marketing for Real Estate Professionals
3.	10 Public Relations Trends That Will Change The Industry Forever
4.	Social Media for Small Business FREE EBOOK
5.	Reputation Monitoring and Reputation Management
6.	Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"

Junta42 Home » PR New Rules

Free ebook the New Rules of Marketing and PR

Hitch!
2

webinknow.com

This post by David Meerman Scott includes the link to his free ebook on the New Rules of Marketing and PR, now also in hardcover. He states that press releases have slowly changed over the last 10 years and while many marketing and PR people understand that press releases sent over the wires appear in near real-time on services like Google News, very few understand the implications for how they must dramatically alter their press release strategy in order to maximize the effectiveness of the press release as a direct consumer-communication channel.

Submitted By:	Editor 1 year ago.
Category:	PR New Rules
Tags:	press release, mainstream media, web 2.0, public relations,
Viewed:	324 times
Emailed:	0 times

Email Article | Invite a Friend to Junta42

If you liked this, please share it at your favorite sites: These icons link to social bookmarking sites where readers can share and discover new web pages.