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Junta42 Home » Consumer Case Studies

Fisher Investments: Writing the Book on How to Drive a Business with Content

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It's pretty easy to see how Fisher has created one of the best brands in the affluent investing market. They have created an integrated content marketing strategy (white papers, reports, microsite, book, website, article marketing, leveraging traditional media and more) that is unrivaled in their industry. The great news is that any company can adopt these initiatives for themselves.

Submitted By:	juntajoe 11 months ago.
Category:	Consumer Case Studies
Tags:	Fisher Investments, Ken Fisher, marketminder.com, Market Minder, microsites, book publishing, white papers, free reports
Viewed:	347 times
Emailed:	0 times

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