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Junta42 Home » B2B Case Studies

Emotional appeal in Marketing

Hitch!
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btobonline.com

A close examination of some of the BMA's Pro-Comm winners shows that successful b-to-b creative is about more than product benefits. Examples and quotes come from Eastman Kodak, Time Warner, and from their creative media teams.

Submitted By:	Editor 3 months ago.
Category:	B2B Case Studies
Tags:	B to B, B2B, Business Marketing Association, Pro-Comm awards,
Viewed:	154 times
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