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Junta42 Home » Branded Content/Entertainment

Elusive Consumers Create Marketers’ Needs For Branded Entertainment

Hitch!
2

blogs.mediapost.com

Branded entertainment is expected to grow at a double-digit pace in 2008. PQ Media recently released research that spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007. This post looks at the impact of that and the key trends impacting each segment of branded content and entertainment, including where the trends are moving toward.

Submitted By:	Editor 10 months ago.
Category:	Branded Content/Entertainment
Tags:	product placement, event sponsorship, advergaming, webisodes,
Viewed:	168 times
Emailed:	0 times

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