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Junta42 Home » B2B Case Studies

E-Zine Program Helps PTC’s resellers Connect

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chiefmarketer.com

Case study article on PTC, a product development software company, on the creation of content for their reseller ezine. "[The newsletter allows Value-Added Resellers] to engage customers, have conversations with them and uncover opportunities that may result in deals down the road,” a PTC rep says. “We don’t specifically do direct selling through newsletters, but they do result in sales, no question about it.”

Submitted By:	juntajoe 1 year ago.
Category:	B2B Case Studies
Tags:	business-to-business, case study, case studies, ezine, enewsletter, enewsletters/ezines, enewsletters, ezines, ptc, chief marketer
Viewed:	266 times
Emailed:	0 times

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