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This article by Joanna Pettas in Folio looks at results of a study by Angerosa Research Foundation (ARF), presented at the SNAP conference. It was reported that association publishers are taking strides online, but some are accomplishing more than others. According to Debra Stratton, head of ARF and president of Stratton Research, association magazines remain split on how users should access their content online — 47 percent offer open access while 44 percent limit access with passwords. The article includes more information about the research and the results.
| Submitted By: | Editor 8 months ago. |
| Category: | Associations |
| Tags: | e-publishing, online content, online advertising, e-newsletters, society of national association of publishers |
| Viewed: | 237 times |
| Emailed: | 0 times |
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