Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Content Marketing Resources

Joe Pulizzi’s Blog

Sean Callahan on AddsYou: the Impact of Information and Social Media

Wordle Discovers Your Content Niche

Heck with the Recession; Companies Are Investing in Content Marketing

Six Key Considerations for Your Social Media Strategy

Does the Internet Democratize or Commoditize Content?

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	The Future CMO -- a Publisher?
2.	Content IS your Brand
3.	Storytelling, Advertising and Content - Rebecca Lieb at MIMA
4.	Why Measuring Advertising at the Local Level Matters
5.	Top 5 corporate blogging mistakes and how to avoid them
6.	Web 2.0 — Sea Monkeys Revisited

Junta42 Home » Video

Dr Pepper Goes Viral for Flavor Intro

Hitch!
3

adweek.com

Dr Pepper has a new flavor and with any new flavor should come a new ad. The music video-like "Cherry Chocolate Rain," which clocks in at 2:52, stars Internet flavor of the month Tay Zonday, better known as the guy who sings the song "Chocolate Rain." Dr. Pepper didn't turn to its advertising agency, WPP Group's Young & Rubicam, San Francisco. Instead, the soft drink maker engaged True Entertainment, a production company based in New York, to craft a viral video for Cherry Chocolate Diet Dr Pepper. This article includes the link to the ad to view online.

Submitted By:	Editor 10 months ago.
Category:	Video
Tags:	Dr Pepper, new flavor, online advertising, production, video, YouTube
Viewed:	415 times
Emailed:	0 times

Email Article | Invite a Friend to Junta42

If you liked this, please share it at your favorite sites: These icons link to social bookmarking sites where readers can share and discover new web pages.