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Junta42 Home » Integrated Content Marketing

Doritos Collisions - The battle for your tastebuds is on.

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nicspic2608.wordpress.com

‘Doritos Collisions’ is the first new product launch from Doritos in years. This unique concept sees two great tasting flavors in just one bag.

It may sound bizarre, but it’s the latest, and possibly quirkiest, campaign from Doritos yet. In an era where viewer interest in watching 30-second ads is waning, Doritos is fighting back with non-traditional branded content. Or in this case, a wrestling match between mascots representing the four Doritos Collisions flavors.

Submitted By:	diginic 3 months ago.
Category:	Integrated Content Marketing
Tags:	Doritos, Branded Content, Experiential, Bebo
Viewed:	116 times
Emailed:	0 times

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