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Digital Magazines, and Why Users Like Them

juntajoe
foliomag.com

Folio's take on the Texterity/BPA study on user behavior as it pertains to digital magazines. Highlights include: "Thirty-seven percent actually contacted an advertiser for more information, while 24 percent actually purchased a product or service based on the digital edition ad."

Submitted By: juntajoe 1 year ago.
Category: Digital Magazines
Tags: digital magazines, digital mags, texterity, BPA, online content, integrated marketing
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