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Folio's take on the Texterity/BPA study on user behavior as it pertains to digital magazines. Highlights include: "Thirty-seven percent actually contacted an advertiser for more information, while 24 percent actually purchased a product or service based on the digital edition ad."
| Submitted By: | juntajoe 1 year ago. |
| Category: | Digital Magazines |
| Tags: | digital magazines, digital mags, texterity, BPA, online content, integrated marketing |
| Viewed: | 337 times |
| Emailed: | 0 times |
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