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Digital Magazine Research Findings

juntajoe
foliomag.com

An overview of Texterity research of 30,000 digital magazine readers. Highlights include: "Seventy-percent of respondents said they were more likely to pass along information they find in a digital magazine than if they found it in print while 80 percent were more likely to search through back issues online. Perhaps most impressively, 91 percent of readers took action after reading an advertisement in a digital edition."

Submitted By: juntajoe 1 year ago.
Category: Digital Magazines
Tags: digital magazines, digital mags, texterity, BPA, online content, integrated marketing
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