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Junta42 Home » Custom Publishing/Media

Custom publishing packs a marketing punch

Hitch!
3

dmnews.com

This article analyzes custom publishing tactics embraced during the merger of Cingular and AT&T to reduce customer churn. Through the use of custom publishing, the companies were able to increase loyalty and engagement because used content creatively and consistently.

Comments about the nature of custom publishing and the growing demand give good insights to uses and the growing acceptance that custom publishing is helping businesses sustain growth in today's business environment.

Submitted By:	ardath 8 months ago.
Category:	Custom Publishing/Media
Tags:	Direct mail and postal, custom publishing, customer engagement, content development
Viewed:	188 times
Emailed:	0 times

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