tryordie.com

Chris Hodge from Hodge Media Group delivers this overview on the custom publishing industry. As part of the post, he states that "Whatever the goal, launching a custom publication as part of a B-to-B marketing campaign needs to be handled within the context of a medium and long-term strategy in support of overall business objectives. And placing a company’s message and brand before the target audience should always be the goal of any custom publication as questions about the concept’s legitimacy continue to wane."

Submitted By:	juntajoe 1 year ago.
Category:	Custom Publishing/Media
Tags:	custom publishing, statistics, research, reasons for
Viewed:	561 times
Emailed:	0 times

Email Article  |   Invite a Friend to Junta42