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Junta42 Home » Content Marketing 101

Content Marketing Success at 4 Companies - IBM, Siemens, CIT and Information Builders

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These four companies get it. They get the fact that the marketer is in control, and to be part of the conversation, they have to create relevant and compelling content consistently, and in multiple formats.

Includes detailed notes from the breakfast event, and how each look at content and measurement of engagement or lead generation.

Submitted By:	juntajoe 10 months ago.
Category:	Content Marketing 101
Tags:	ibm, information builders, cit, siemens, seimens, content marketing, btob, business to business
Viewed:	203 times
Emailed:	0 times

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