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A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as interviews from Michael Winkleman, CEO of Leverage Media and President of the Custom Publishing Council, and Eric Schneider, CEO of Redwood Custom Communications, in a section called Branded Content 2.0.
| Submitted By: | juntajoe 1 year ago. |
| Category: | Custom Publishing/Media |
| Tags: | custom publishing, Michael Winkelman, Leverage Media, Eric Schneider, Redwood, AdAge, Advertising Age, CMO |
| Viewed: | 597 times |
| Emailed: | 1 times |
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