Good article, on a slightly self-serving study. The thought of amateurs filling up the gap may appear frightening. But when I hear the mainstream media discuss a topic I happen to know something about, it's frightening how inaccurate report is. Facts may be checked, but insight cannot be verified. And often, enthusiastic amateurs on a specialised topic may be a more solid source than less specialised journalists. In content marketing, I find that often the challenge is that specialists don't write, and communicators don't know what they're talking about. So what's easier - for a specialist to learn to communicate, or for a communicator to learn a specialised subject area?