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This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working Knowledge. The article states that in the top 10 most valuable global brands from Interbrand, we find Microsoft, Intel, IBM, and GE. All generate far more B2B revenues than sales to end consumers. The article goes on to share common characteristics between these brands such as the CEO being a 'brand cheerleader', and that efforts are focused on a single, global corporate brand. Included are examples from Intel, GE and Microsoft.

Submitted By:	Editor 8 months ago.
Category:	Business-to-Business
Tags:	Harvard Business School, B2B, branding, global branding, Dupont, Brand Management, Consumer Products
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