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This article by Joanna Pettas discusses comments made by journalist and bestselling author John Littman during a keynote speech at the Society of National Association Publishers conference in Chicago. He stated that association magazines should move “far away from the box” and go beyond “new and improved” to create something never done before. In order to do this he stated that magazines need to tell their “devil’s advocate” to take a nap and start taking more risks. Suggestions to accomplish this include create a lower-risk prototype and make brainstorming a regular, ongoing process. Includes further details and attendees comments on the speech.

Submitted By:	Editor 11 months ago.
Category:	Associations
Tags:	print magazines, think outside the box, keynote speech, snap
Viewed:	360 times
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