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Junta42 Home » Research

As if You Didn't Know by Now, It's About the Bottom Line for CMOs

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Results of a survey of more than 200 senior-level marketing executives by Spencer Stuart. The survey focuses on CMO's (Chief Marketing Officers) and asks which innate and learned qualities were most important. Being a risk taker was the most innate quality cited. They were also asked asked to identify the five most important attributes of a successful CMO today, 65% of respondents cited an ability to influence the bottom line.

Submitted By:	Editor 5 days ago.
Category:	Research
Tags:	survey, chief marketing officer, attributes, CMO, qualities,
Viewed:	33 times
Emailed:	0 times

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