Business Week apparently has absolutely no affinity for small business marketing. At least that’s what a recent column by regular contributor, Gene Mark, would lead me to believe. Entitled, “Tech ‘ Solutions’ Your Small Biz Can’t Use,” the article shows an appalling lack of understanding of some very important content marketing enablers.

The author made a lame attempt to critique numerous online marketing components including blogs, RSS feeds, online video, and search engine marketing tools. The Blue Chip Marketing Tips blog did a wonderful job of eviscerating his article from the January 4, 2008 issue of Business Week. Blogger, Caroline Melberg, critiqued each of his points, by pointing out how wrong he was. You can learn both from what she had to say–and by doing the opposite of what Gene Mark suggests you do.

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