Top 42 Content Marketing Blogs

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The Top 42

The Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. Each blog on the list has been rated by our expert staff in terms of content strength, depth, regularity and, to a very small extent, popularity.

Rank Blog Name Focus
43 Daily Fix Marketing - General [get badge]
44 Web Strategy by Jeremiah Social Media [get badge]
45 Savvy B2B Marketing Marketing - General [get badge]
46 Wildfire PR Public Relations [get badge]
47 Engage Custom Media [get badge]
48 Paul Chaney Social Media [get badge]
49 Web Analytics World Search Engine Marketing/Analytics [get badge]
50 Straight Talk with Nigel Hollis Content Marketing [get badge]
51 The Search Agents Online Marketing [get badge]
52 What's Next Marketing - General [get badge]
53 Selling with Content Content Marketing [get badge]
54 Logic+Emotion Creative [get badge]
55 Dan Blank Publishing/Digital Media [get badge]
56 White Paper Pundit White Papers [get badge]
57 No man is an iland Email Marketing [get badge]
58 THINKing Marketing/Public Relations [get badge]
59 Top of Mind Marketing - General [get badge]
60 Clear Writing with Mr. Clarity Copy Writing [get badge]
61 B2B Bloggers B2B Marketing [get badge]
62 Digital Marketing Blog Internet Marketing [get badge]
63 SEOptimize Search Marketing &SEO [get badge]
64 Damn! I Wish Marketing - General [get badge]
65 Paul Stallard's Blog PR [get badge]
66 Biz Growth News Marketing - General [get badge]
67 Marketing Marketing - General [get badge]
68 Word to the Wise Email Marketing [get badge]
69 The Relationship Economy Social Media Marketing [get badge]
70 Social Email Marketing Online Marketing [get badge]
71 Mark on Marketing Marketing - General [get badge]
72 jaffe juice Marketing - General [get badge]
73 HowToMakeMyBlog Blogging [get badge]
74 Online Journalism Blog Online Journalism [get badge]
75 Modern B2B Marketing B2B Marketing [get badge]
76 Fuel Lines Advertising - New Business [get badge]
77 Pamorama Social Media [get badge]
78 The Lunch Pail Direct Digital Marketing [get badge]
79 Drew's Marketing Minute Marketing - General [get badge]
80 The MineThatData Blog Marketing - Multichannel [get badge]
81 ReelSEO Video SEO [get badge]
82 TheWayoftheWeb Social Media/PR [get badge]
83 The Content Wrangler Content Marketing [get badge]
84 Drew Hawkins Social Media [get badge]
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How do we calculate the Junta42 Top 42?

Content marketing is all about the creation of great, story-form content (delivered through any channel) that ultimately influences someone to buy your product, take an action, or believe in a cause.

We began with a list of almost 400 blogs through nominations and known content marketing-related blogs (the initial 2008 rankings contained 81 blogs).

We rated each on the following factors:

  1. The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points.
  2. Substantiveness of Posts. Here we worked to weed out posts that fell short of adding value to the collective body of knowledge about content marketing. For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like - you know, high-value content - to the community.
  3. Google PageRank. (All blogs were checked on the same day.)
  4. Previous Ranking.

    Each area is graded on a five-point scale, but weighted most toward substance and relation to content marketing.  It should be known that, although we use a consistent methodology, this is a subjective list and should be treated as a resource to find helpful content about content marketing.

    Here are the historical records for the top winners:


    Release #9:  Brian Solis
    Release #8:  Convince and Convert
    Release #7:  Online Marketing Blog
    Release #6:  Tippingpoint Labs
    Release #5:  Marketing with Meaning
    Release #4:  Online Marketing Blog
    Release #3:  Copyblogger
    Release #2:  Copyblogger
    Premier Release (January 2008):  Nigel Hollis  (Millward Brown)
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