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Join Date: 6/22/2007
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Comments: 17
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BtoB - Content marketing budgets to increase (www.btobonline.com) - As marketers look for more efficient ways to engage their target audiences and use such new channels... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 284
Category: Content Marketing 101
Tags: content marketing, btob, content marketing spending

3 secrets to social storytelling (smartblogs.com) - Brand narratives are a big part of many traditional advertising campaigns, since stories are such a powerful... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 172
Category: Social Media
Tags: storytelling, social media

How IBM Uses Social Media to Spur Employee Innovation (www.socialmediaexaminer.com) - At 114 years old, IBM seems to be the Madonna of the corporate world, staying relevant from decade to... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 279
Category: Social Media
Tags: IBM, Innovation, Social Media, Social Media Examiner

Pew Study Shows Teens Giving Up on Blogging (www.pewinternet.org) - A Pew survey shows that many young people are giving up on blogging. Fortunately for marketers, there... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 320
Category: Industry Trends
Tags: blogging, teens, industry trends

Is Social Media The New Mass Media? (chiefmarketer.com) - Perhaps these large social media sites—Facebook, Twitter, MySpace and LinkedIn—are becoming the new mass... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 287
Category: Social Media
Tags: social media, industry trends

How to counter 11 common arguments against corporate blogs (marktzk.com) - At many companies, if you propose a blog you will get a lot of resistance. It may come from older, senior... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 650
Category: Blogging
Tags: blogging, business blogging, corporate blogs, corporate blogging

Pepsi Drops Super Bowl To Focus On Facebook (www.brandchannel.com) - Instead of advertising during the Super Bowl, Pepsi is focusing its energy and money on its online presence... read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 161
Category: Industry Trends
Tags: pepsi, social media, super bowl

Developing a B2B Content Strategy: Start with Who (www.conversationagent.com) - Excellent overview from Conversation Agent about developing a BtoB content strategy - how to best set... read more

Submitted By: juntajoe ( 10 months ago ) Total Views: 453
Category: Web Content Strategy
Tags: b2b content strategy, web content strategy, conversation agent

Content Strategy versus Content Marketing (www.epublishmedia.com) - Excellent article on how planning for original content may be the hardest step. Includes some great resources... read more

Submitted By: juntajoe ( 12 months ago ) Total Views: 382
Category: Web Content Strategy
Tags: web content strategy, content marketing, content strategy

WOW: Facebook Launches a Twitter App (mashable.com) - Yep...it's true. Check out this short from Mashable on what Facebook is doing to integrate with Twitter... read more

Submitted By: juntajoe ( 13 months ago ) Total Views: 309
Category: Social Media
Tags: Twitter, Facebook, Mashable

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