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Join Date: 7/23/2007
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Plan B2B Content for the Takeaway (marketinginteractions.typepad.com) - Your marketing content needs to be designed with both a call to action and a takeaway. Do you know the... read more

Submitted By: ardath ( 14 months ago ) Total Views: 211
Category: Content Development
Tags: content development, calls to action, content goals

B2B Prospects in Funnels more than Pipelines (marketinginteractions.typepad.com) - With buyers taking control and pushing sales conversations to the end of their buying process, they're... read more

Submitted By: ardath ( 14 months ago ) Total Views: 159
Category: Business-to-Business
Tags: sales enablement, marketing funnel, sales pipeline, content storyline

B2B Marketing Content Turn Offs (marketinginteractions.typepad.com) - Recent CMO Research found that only 22% of buyers satisfied with the caliber of tech content. Relevance... read more

Submitted By: ardath ( 14 months ago ) Total Views: 249
Category: Content Development
Tags: content relevance, CMO Council, content audit

You could be Losing 50% of Your Potential Sales (marketinginteractions.typepad.com) - IT Vendors are missing the relevance boat with their online communications. A study by IDG found that... read more

Submitted By: ardath ( 20 months ago ) Total Views: 315
Category: Content Development
Tags: content relevance, content marketing, IDG

A lead is a terrible thing to waste (marketinginteractions.typepad.com) - Find out why you need to nurture leads before you turn them over to sales. In fact, if you look at the... read more

Submitted By: ardath ( 22 months ago ) Total Views: 279
Category: Integrated Content Marketing
Tags: content marketing, lead nurturing

How Sales Can Improve Marketing Intelligence (marketinginteractions.typepad.com) - By debriefing your sales force, marketing can discover an abundance of nuances that can help them create... read more

Submitted By: ardath ( 22 months ago ) Total Views: 237
Category: Content Development
Tags: marketing content, marketing intelligence

Marketing Content Salespeople Actually Use (marketinginteractions.typepad.com) - If your salespeople are recreating marketing content to suit their needs, there is something you can... read more

Submitted By: ardath ( 24 months ago ) Total Views: 285
Category: Content Development
Tags: sales collateral, Ardath Albee, Marketing Interactions

First Sentence Syndrome Deadly to Email (marketinginteractions.typepad.com) - If the reactions and responses you're getting to your email communications are showing a lack of engagement... read more

Submitted By: ardath ( 25 months ago ) Total Views: 209
Category: Email
Tags: email marketing, Ardath Albee

Content Design for Nurturing Insights (marketinginteractions.typepad.com) - How to use content design to get better nurturing insights from marketing automation software. read more

Submitted By: ardath ( 25 months ago ) Total Views: 263
Category: Web Usability
Tags: lead nurturing, content design

Do your leads think you're a spammer? (marketinginteractions.typepad.com) - Spam buttons are being clicked more often these days as people try to remove the irrelevance from their... read more

Submitted By: ardath ( 25 months ago ) Total Views: 188
Category: Email
Tags: email marketing, Ardath Albee, Marketing Sherpa

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