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GlennSabin Profile


Join Date: 7/5/2007
Submitted: 11
Comments: 0
http://www.amplifiercontent.com

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How Hasbro is Successfully Marketing its Toys with 'Movie' Content Marketing (adage.com) - Hasbro is taking a more aggressive role in Hollywood by securing a constant flow of movie deals around... read more
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Submitted By: GlennSabin ( 17 months ago ) Total Views: 273
Category: Branded Content/Entertainment
Tags: Hasbro, Brian Goldner, Mattel, Creative Artists Agency, William Morris
How Walmart Owns the Concept of Value Online (adage.com) - Walmart is stepping up its value proposition with its expanded digital footprint, while its big-box competitors... read more
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Submitted By: GlennSabin ( 17 months ago ) Total Views: 262
Category: Content Development
Tags: Walmart, SoundCheck, Eleven Moms, Unilever, Rockfish Interactive
Lexus Backs First Consumer-Customized Magazine (www.mediapost.com) - "My magazine, My way"--comprises content from Time Inc. and AEP brands consolidated in a free, personal,... read more
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Submitted By: GlennSabin ( 18 months ago ) Total Views: 227
Category: Print Magazines
Tags: Lexus, American Express Publishing
Jack in the Box feeds the social media beast (www.latimes.com) - Los Angeles Times piece about successful Jack in the Box social media campaign surrounding its mascot/CEO,... read more
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Submitted By: GlennSabin ( 18 months ago ) Total Views: 296
Category: Social Media
Tags: jack in the box, social media campaigns, integrated social media
MTV - AT&T Music Vault (www.attvault.mtvmusic.com) - AT&T teams up with MTV to promote large library of music videos through microsite. Fifteen new videos... read more
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Submitted By: GlennSabin ( 18 months ago ) Total Views: 242
Category: Branded Content/Entertainment
Tags: MTV, AT&T, Jason Witt, Digital Fusion
Forrester Report on Sponsored Blogs Draws Google's Ire (adage.com) - Google implements 'do not follow' policy for corporate financed professional blog content. read more
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Submitted By: GlennSabin ( 18 months ago ) Total Views: 329
Category: SEO/SEM
Tags: Google, Forrester, SEO, blogs
Did Motrin Overreact to Twitter Complaints? (adage.com) - Tom Martin blogs in Ad Age about a missed opportunity for J&J's Motrin brand to harness the power of... read more
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Submitted By: GlennSabin ( 22 months ago ) Total Views: 159
Category: Social Media
Tags: J&J, social marketing, Motrin
San Francisco Music Fest to Fuel CrowdFire Experiment (adage.com) - This is a terrific example of how Microsoft and Intel will engage with consumers this weekend through... read more
4A's Hears Pep Talk on Internet Potential (adage.com) - Lee Clow from TBWA Worldwide describes the “annoyance” of the current interruptive nature of Web advertising... read more
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Submitted By: GlennSabin ( 28 months ago ) Total Views: 204
Category: Content Marketing 101
Tags: Web advertising, engagement, storytelling
The next big internet thing: Promotions (www.medialifemagazine.com) - This piece explains the emerging importance of online promotions and contests as effective traffic drivers.... read more
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Submitted By: GlennSabin ( 28 months ago ) Total Views: 275
Category: Branded Content/Entertainment
Tags: promotions, contests, Web traffic drivers
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