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Guideposts delivers inspiration – and traffic (bit.ly) - Most publishers have had to address the issue of user-generated content as they move from print to digital... read more
Submitted By: eMediaVitals ( 4 months ago ) Total Views: 106
Category: Content Marketing 101
Tags: Guideposts, user-generated content
Audience Generation 101: Why do I need to build AND own my audience? (www.channelvmedia.com) - Audience generation is a way to connect with an audience of people who find genuine value in what you... read more
Will UGC and Marketing Mix? (www.emarketer.com) - In the US, the fastest-growing user-generated content categories since the start of 2008 were watching... read more
Submitted By: juntajoe ( 23 months ago ) Total Views: 344
Category: Social Media
Tags: user-generated content, UGC, emarketer
Metadata Marketing: Risks and Opportunities - Jan Chipchase (conversationstarter.hbsp.com) - The explosion in user-generated content will enable organizations to gain previously unparalleled views... read more
Submitted By: jmcdermott ( 25 months ago ) Total Views: 330
Category: Social Media
Tags: Jan Chipchase, HBR, harvard business review, user-generated content
Primedia Rolls Out Readers' Rides on Auto Sites (www.mediaweek.com) - Tapping into the popularity of social networking, Primedia Automotive Digital has begun rolling out a... read more
Submitted By: juntajoe ( 32 months ago ) Total Views: 318
Category: Social Media
Tags: user-generated content, ugc, Primedia, automotive
Tyson Foods Taps Into User-Generated Marketing For Its Chicken (publications.mediapost.com) - Mediapost article on how Tyson is diving into user-generated content and online video as part of its... read more
Submitted By: juntajoe ( 32 months ago ) Total Views: 457
Category: Integrated Content Marketing
Tags: Tyson, user-generated content, online video, ugc, integrated marketing
Second Life Growing in Popularity, Promise (www.msnbc.msn.com) - Second Life, the virtual 3-D community, continues to grow in popularity, adding 2 million users in just... read more
Submitted By: juntajoe ( 32 months ago ) Total Views: 326
Category: Social Media
Tags: social media, social networking, second life, newsweek, user-generated content, ugc
The Process for Building an Online Community (www.passion2publish.com) - Bud Caddell from Imagination Publishing details a step-by-step process for how to analyze the need for... read more
Is Your Content Worthy For Social Media Users? (searchengineland.com) - Excellent overview of the social media landscape and how to position your content to generate buzz in... read more
Consumer-Generated Content: An Underleveraged Opportunity for Retailers (blog.futurelab.net) - This article is focused on green retailing, but frankly, all business should look at these stats. If... read more
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