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SoBe Ditches Creative Agency in New Marketing Approach (adage.com) - While the television ads used in the past generated "a ton of awareness for SoBe," the company... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 484
Category: Branded Content/Entertainment
Tags: SoBe, television, advertising, online marketing, content marketing, new media
Charlie Rose interviews Hulu CEO Jason Kilar (streetcapitalist.com) - Hulu is creating great brand equity by providing online users with a place to view high quality online... read more
Can a Telenova Help the Census? (postadvertising.com) - The Census Bureau got the message that storytelling is a great way to communicate with your prospects.... read more
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Submitted By: Editor ( 10 months ago ) Total Views: 175
Category: Content Marketing 101
Tags: U.S. government, census bureau, storytelling, content marketing, television
The Pentagon Channel merging television and Web-based content (www.webinknow.com) - The Pentagon Channel is the ultimate form of Brand Journalism. It is an important way that the U.S. Department... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 168
Category: Web Content Strategy
Tags: Pentagon, US government, content strategy, website, online, television, content
Fox teams with Twitter for promo (www.hollywoodreporter.com) - Cast members are scheduled to tweet live during repeats of 'Fringe,' 'Glee'. Viewers can follow Twitter-sent... read more
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Submitted By: kozelka ( 12 months ago ) Total Views: 159
Category: Social Media
Tags: television, Fox, Twitter, Tweet, live, online
CBS, Pepsi Create Video Ad to Run in Print (adage.com) - You read that right. Video in a print magazine. This intriguing promotion serves to illustrate how... read more
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Submitted By: Editor ( 13 months ago ) Total Views: 253
Category: Print Magazines
Tags: video, print, magazine, advertising, advertisement, television, promotion, creative, insert
Age of the Celeb Ad Spokesperson Comes to an End (adage.com) - The surprise passing of so many celebrity spokesperson icons in less than a month serves almost as a... read more
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Submitted By: Editor ( 14 months ago ) Total Views: 266
Category: Industry Trends
Tags: advertising, marketing, television, era, celebrities, trends
People Relations: New Services & Platforms Demand Amalgamation, Not Evolution, of Industries (aerocles.wordpress.com) - This post states that the evolution of media has led marketers and others in the industry with many unanswered... read more
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Submitted By: Editor ( 14 months ago ) Total Views: 163
Category: Social Media
Tags: television, print, newspapers, radio, online, digital, mobile, media, traditional, social, PR, public relations
Facebook and Twitter help Boston stations reach new viewers (www.boston.com) - As local stations lose viewers and advertising revenue, they are turning to social networking websites... read more
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Submitted By: Editor ( 15 months ago ) Total Views: 164
Category: Social Media
Tags: TV, television, news, reporting, social media, online, viewers, engage, survey
How to Approach Social Media? Pretend it's 1949 (blog.michaelleis.com) - Everything seems so different for brands entering the social space, and yet, a look back at the media... read more
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Submitted By: mleis1 ( 15 months ago ) Total Views: 225
Category: Social Media
Tags: digital, marketing, strategy, social media, television, radio
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