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5 Ways Companies Are Using Social Media to Lower Costs (mackcollier.com) - This post states that we often focus too much on how social media can generate leads. It reminds us... read more
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Submitted By: Editor ( 30 days ago ) Total Views: 615
Category: Social Media
Tags: social media, marketing, online, revenue, spending, benefits of
B2B social media spend to increase to $4.8 billion by 2014 (www.freshnetworks.com) - Reports and research from emarketer, Forrester and Outsell on the future of B2B social media spending.... read more
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Submitted By: Editor ( 3 months ago ) Total Views: 621
Category: Research
Tags: social media, spending, online community, social networks
Spending is Booming for Content Marketing (blog.sullivanspeakeronline.com) - This post references research from Junta42 to make the point that if larger companies are spending major... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 459
Category: Content Development
Tags: content marketing, content development, online marketing, research, spending
Kellogg Increases 2010 Ad Spend, Triples Social Media (www.mediapost.com) - In addition to increase advertising spending this year, Kellogg's is tripling spending on social media... read more
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Submitted By: Editor ( 7 months ago ) Total Views: 254
Category: Social Media
Tags: Kelloggs, social media, Facebook, spending, ROI, advertising, costs
BtoB - Content marketing budgets to increase (www.btobonline.com) - As marketers look for more efficient ways to engage their target audiences and use such new channels... read more
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Submitted By: juntajoe ( 7 months ago ) Total Views: 285
Category: Content Marketing 101
Tags: content marketing, btob, content marketing spending
2010 Content Marketing Spending Research (www.junta42.com) - For the third straight year, marketers are planning to spend significantly more on their content marketing... read more
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Submitted By: Editor ( 8 months ago ) Total Views: 223
Category: Research
Tags: content marketing, spending, online marketing, small business
Survey Finds Small Business Adopting Social Media Rapidly (www.ducttapemarketing.com) - 45 percent of small business respondents in a September 2009 survey have a presence or profiles on Facebook... read more
10 Branding Trends for 2010: Value is the New Black (www.marketingcharts.com) - Interesting points from Brandkeys research on what changes or shifts brands will have to make to respond... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 455
Category: Industry Trends
Tags: brand management, research, consumer spending, consumer behavior, WOM
Custom Publishing spending continues to see increase (www.axcessnews.com) - Forecasts from emarketer on where advertising and marketing spending will occur over the next years.... read more
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Submitted By: Editor ( 12 months ago ) Total Views: 351
Category: Custom Publishing/Media
Tags: online, advertising, spending, revenue, custom publishing, newspapers, Jack Myers
B2C Marketing: Social Media Is A No-Brainer For Consumer Brands (www.toprankblog.com) - If the recent research isn't enough for you, then these seven reasons for engaging in social media marketing... read more
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Submitted By: Editor ( 12 months ago ) Total Views: 153
Category: Social Media
Tags: social, media, marketing, why, how to, research, spending, marketers
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