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People Relations: New Services & Platforms Demand Amalgamation, Not Evolution, of Industries (aerocles.wordpress.com) - This post states that the evolution of media has led marketers and others in the industry with many unanswered... read more
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Submitted By: Editor ( 14 months ago ) Total Views: 166
Category: Social Media
Tags: television, print, newspapers, radio, online, digital, mobile, media, traditional, social, PR, public relations
How to Approach Social Media? Pretend it's 1949 (blog.michaelleis.com) - Everything seems so different for brands entering the social space, and yet, a look back at the media... read more
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Submitted By: mleis1 ( 16 months ago ) Total Views: 232
Category: Social Media
Tags: digital, marketing, strategy, social media, television, radio
Understanding that the Medium is the Message Matters More Than Ever (lgbusinesssolutions.typepad.com) - With the coming of social media and the rising importance of web sites to commerce, I have been thinking... read more
An industry in trouble, yes. An apocalypse, no (www.guardian.co.uk) - Just how bad can it get? With a recession impacting, newspapers, magazines, radio and on and on this... read more
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Submitted By: Editor ( 22 months ago ) Total Views: 661
Category: For Publishers
Tags: radio, television, newspapers, magazines, advertising, recession, trends
The YouTube Presidency & Obama (voices.washingtonpost.com) - For the first time (ever), the weekly Democratic address will not just be on the radio. It will be on... read more
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Submitted By: Editor ( 22 months ago ) Total Views: 208
Category: Video
Tags: President, United States, White House, Obama, press, radio, video, online, podcast, blog
The winter of journalism's content (www.theaustralian.news.com.au) - Here is a look at how the changes in the way news is distributed can greatly affect the content and quality... read more
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Submitted By: Editor ( 25 months ago ) Total Views: 216
Category: Industry Trends
Tags: research, reporting, newspapers, online, TV, radio, media, communications, news, content
Ad spending forecast shifts to direct marketing (www.usatoday.com) - The annual report, titled Communications Industry Forecast from Veronis Suhler Stevenson, is a fixture... read more
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Submitted By: Editor ( 26 months ago ) Total Views: 200
Category: Research
Tags: study, survey, media, television, radio, newspaper, magazines, ISP, executives, vss
The Disintegration Of Big Media Brands And The Content They Carry (blogs.mediapost.com) - Using examples from print, radio and television, Max Kalehoff analyzes the growing separation between... read more
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Submitted By: Editor ( 27 months ago ) Total Views: 186
Category: Industry Trends
Tags: newspapers, magazines, radio, television, content, programming, download, network, online
Copywriting for the Ear (digitalaudioworld.com) - Ever written an article? What about a short story? Now, how about a piece of radio advertising copy,... read more
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Submitted By: Gonzodex ( 28 months ago ) Total Views: 399
Category: Audio/Podcasts
Tags: radio copywriting, audio, ear
'Content Engineering' -- Message Development for Effective Promotional Campaigns -- Needs Modernization, Says TMPG (www.primenewswire.com) - In an interview with Mike Valentino, CEO of TMPG Inc., he describes an old definition of content versus... read more
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