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Dairy Queen Swaps Gift Cards for Blogger Posts (promomagazine.com) - Hey all you ice cream loving bloggers! Here is a great social media promotion from Dairy Queen. Simply... read more

Submitted By: Editor ( 13 months ago ) Total Views: 214
Category: Blogging
Tags: Dairy Queen, ice cream, blog, blogging, post, web, internet, social media, advertising, promotions

The next big internet thing: Promotions (www.medialifemagazine.com) - This piece explains the emerging importance of online promotions and contests as effective traffic drivers.... read more

Submitted By: GlennSabin ( 23 months ago ) Total Views: 220
Category: Branded Content/Entertainment
Tags: promotions, contests, Web traffic drivers

Digital Content Breathes Crisp New Life into Museum Exhibitions (www.reuters.com) - Museums are realizing the value of being high tech. They found that internet users visit museums 2.6... read more

Submitted By: Editor ( 24 months ago ) Total Views: 171
Category: Content Development
Tags: research & stats, alternative marketing, promotions, events

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 26 months ago ) Total Views: 2903
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

Word of Mouth Marketing Spending to top 1B in 2007 (www.marketingvox.com) - PQ Media's first in-depth analysis of the emerging WOM marketing industry found that the 35% increase... read more

Submitted By: Editor ( 28 months ago ) Total Views: 441
Category: Research
Tags: online ad market, direct marketing, b2b, promotions, signs of what is to come, viral marketing and buzz, research and stats

Tide Laundry Detergent Rewearathon (rewearathon.com) - This is Tide Laundry Detergent's microsite to reach out primarily to generation y (fraternity boys and... read more

Submitted By: Editor ( 28 months ago ) Total Views: 670
Category: Consumer Case Studies
Tags: ad buying & planning, branding, campaigns & creatives of note, alternative marketing, advertainment, gen Y, promotions, nonsense & parodies, cross media, consumer packaged goods, ad targeting

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